Runners run. Writers write. Creators create. That’s it. Can’t be simpler than that. And we make it so much more difficult than it has to be… Creating is a choice that creators make to express themselves. Publishing their work is a choice to show others what they are creating, making them vulnerable to positive and negative feedback. And they have no idea what will resonate before they create it, what will flop, and what will be an astonishing piece of creation.